What is affiliate marketing? Friends who are new to this concept must be confused. Affiliate marketing literally translates to alliance marketing, but what is alliance marketing?
Let me give you a simple example: Xiao Ming wants to find a part-time job on the Internet. He heard that Taobao customer promotion links are very popular, because promoting products can get commissions from advertisers. He was very excited and thought it was a good idea to make money, so he started to post promotion links in various groups of his friends and relatives. It is conceivable that the consequence of doing so may be to earn some pocket money, but it is also very likely to be directly blocked or blocked (I prefer to block people who post small advertisements crazily). Then is Xiao Ming’s business going to fail? On the surface, it seems to be the case, but one day, he discovered the secret of other Taobao customers to continue to operate this business:
In fact, it is very simple. We have products but lack a platform for exposure, so why not buy an advertising platform to promote products.
The specific implementation steps are as follows:
We first look for a niche product on the affiliate network that you think is good, has potential buyers and is easy to promote, apply for the promotion link (offer) of this product, and then look for a traffic platform (trafic sourceplateform) for advertising. On such a traffic platform, we purchase traffic from potential customers who meet the needs of our product, and then deliver our advertising promotion links to these precise users (such as the well-known A5 webmaster platform in China). Assuming that the display billing method of the traffic platform is CPC (pay per click), if a user completes a purchase of a product through our promotion link (which can be called an offer conversion), we as the promoter (affiliate marketer) can obtain the advertiser commission (pay out) is $5, while the CPC of A5 webmaster platform is $0.01/click. If our advertising promotion link is good and attracts users to click and buy, assuming that 2 users can successfully convert out of 100 clicks, then the profit is 52-0.01100=9 US dollars. In this way, you can earn a difference of $9 through this model. After the promotion link of the advertisement is made, you can continue to buy traffic for delivery. In principle, as long as this niche product is not discovered by other competitors, you can promote your product by buying traffic and continue to earn the difference in the middle, which essentially realizes the operation model of traffic arbitrage.
The above-mentioned arbitrage model can be called a typical affiliate marketing.
We analyze several key links for the above arbitrage model to run successfully, mainly in the following points:
1、We need to find a good affiliate network platform. A good affiliate network platform can bring us a variety of rich and diverse products or services for us to promote. Now the field of foreign media buying has developed very maturely. There are countless affiliate network platforms for media buyers to choose from. The promotion offers provided are also varied, from physical products to virtual services, even account registration, email collection, message push subscription, etc. All network services you can think of can find corresponding offers on the affiliate network platform. In theory, it is basically possible to sell any product or service in the world without occupying your production and inventory. All you need to do is to get a promotion link, and then promote it so that it can be accepted by customers. All the remaining links (production, inventory, after-sales, etc.) do not need to worry about anything.
2、In addition to the affiliate network platform, another important link we need is the traffic source platform for advertising. Only in this way can traffic arbitrage be formed. There are many types of traffic platforms for advertising, from the famous Facebook (unexpectedly, it is actually a super awesome advertising company) to mainstream traffic platforms such as Proplerads and Popads. Advertisers also have many choices. Traffic platforms can provide a variety of user choices, allowing you to purchase accurate traffic to the maximum extent to achieve the highest conversion efficiency and the lowest advertising cost.
For example: if you want to sell an eyelash brush product to people in California, you can accurately locate the characteristics of the users you want to advertise on the advertising traffic platform, such as: the group you want to advertise is women aged 25 to 35, and their hobbies are related to beauty. You can even specify her education level as college, graduate or doctoral, or her life status before being single or married. If you have enough information to prove that the small group of people you have located through user portraits have the strongest willingness to buy eyelash brushes and the highest conversion rate, it means that you can only purchase advertising for this small group of people and continue to generate huge promotion commissions (a good media buyer can even achieve a conversion rate of 30% to 40%).
3、With an affiliate network and a traffic source plateform, can you sit back and relax and run ads to earn commissions? In fact, it is not that simple. You need to know that besides you, there are many competitors who are constantly looking for arbitrage opportunities on the Internet. You need some tools to help you analyze the real-time conversion data. You may also need to do some spy investigations to see in which fields your competitors are making big money. You need to use this integrated information to determine whether the advertising promotion link (offer) you run can continue to generate profits, and whether you should switch to other more profitable niche products (niche refers to the market segmented according to the special needs of users. This market is generally not large and most users do not receive satisfactory services. Products promote this market and have a profit basis. Here, it specifically refers to highly targeted and professional products.
OK, if you understand the above three core links, then the core of affiliate marketing is also mastered. What we need to do is to find a suitable offer on the affiliate network platform, and then purchase traffic and place our ads on the traffic platform with suitable advertising, and then constantly monitor your conversion rate and optimize your advertising, and your commission account can continue to generate rich profits. It’s that simple.
